PROBLEM TO BE SOLVED: To provide a method of obtaining validity of advertising content in detail, and to provide a collection system therefor.;SOLUTION: In the advertising effectiveness measurement system 1 including a token management server 20 and a portable terminal 40, an advertising effectiveness measurement part 31 measures the advertising effectiveness by using issue log accumulated in an issue log accumulation part 25, use log accumulated in a user log accumulation part 30, and token basic information held in a basic information hold part 22.;COPYRIGHT: (C)2010,JPO&INPIT
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