An automotive buyer guide comprises a front side having a central portion and an outer portion. The central portion and the outer portion are separated by a perforated border. The guide includes a back side which has an adhesive area that generally corresponds to the outer portion. At least part of the adhesive area comprises adhesive. A liner generally corresponding to the adhesive area is removably affixed to it. The adhesive area is configured to allow for securement of the back side to a window of the vehicle. The central portion can be detached from the outer portion along the perforated border after the automotive buyer guide is secured to the window.
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