A method and apparatus are disclosed for providing subscriber delivered and personalized location-based services. In one embodiment, the invention is implemented in an intelligent wireless network ( 100 ). A subscriber initiates the location-based service process by entering a service request using a wireless telephone ( 102 ). The request is transmitted to an intelligent network platform ( 112 ) via cell site equipment ( 108 ) and MSC ( 110 ). An application implementing the process that runs on the platform ( 112 ) receives subscriber profile information ( 114 ), location finding equipment inputs ( 116 ) and service information ( 118 ) related to the service request. Based on these inputs, the application selects location-based service data that is transmitted to the telephone ( 102 ) via a data server ( 120 ), the MSC ( 110 ) and the cell site equipment.
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