SHIFTING MARKETING MESSAGING ACCORDING TO CUSTOMER LIFESTYLE CHANGES

摘要

A process and method for tailoring marketing messaging to retail customers is disclosed. Embodiments of the present disclosure comprise a system adapted to identify significant lifestyle changes in a customer's life by recording and analyzing the customer's purchasing behavior and to adjust marketing messaging directed at the customer in accordance with the identified lifestyle change. The marketing messaging system may search a customer's purchase history for known correlations between shopping behavior and demographic, socioeconomic, and other similar classifications of retail customers. By identifying changes in shopping patterns, the system of the present disclosure can tailor marketing messaging for the recipient consumer, thereby increasing marketing effectiveness.