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Generating customized marketing messages for a customer using dynamic customer behavior data
Generating customized marketing messages for a customer using dynamic customer behavior data
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机译:使用动态客户行为数据为客户生成定制的营销消息
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摘要
Customizing digital media marketing messages using customer behavior data is provided. In one embodiment, patterns of events in customer event data are identified to form customer behavior data. The customer event data comprises metadata describing a customer associated with a retail facility. The customer behavior data is processed to form dynamic data. A customized marketing message is generated for the customer using the dynamic data.
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