A system, a computer program product, and a method for order planning and optimization are disclosed. A first data is received, where the first data represents historical shipment data of an item from a distributor to a location. The received first data is processed and a model for at least one shipping pattern of the item from the distributor to the location is determined based on the processed received first data. A forecast for a future shipping demand of the item by the location is generated based on the determined model. At least one shipping pattern of the item from the distributor to the location is optimized based on the generated forecast.
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