The invention relates to a system for gathering intelligence relating to and auditing media and media platforms, characterised in that it takes the form of a computer technology platform comprising at least one server, hosting a central application consisting of hierarchical modules and multiple communication means that can be used for: gathering external data relating to multiple audits of heterogeneous media; processing the data received; displaying the relevant information, according to variable filters and protocols; storing the results of the audits produced; communicating the information processing results; and allowing the sending of reports, summary charts and recommendations. The system also comprises the hosting of an interactive website that is open to users who can access same using different terminals and, in particular, mobile terminals allowing direct inputting and real-time sending following direct observation at the media display means, said media being categorised in the central platform and application as field media, internet-linked media and mass communication media.
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