DIGITAL MEDIA RECORDER BASED ADVERTISING

摘要

A network server (32) is configured to enable a digital media recorder (24) to present alternate advertisements in association with digital media content. The network server comprises at least one communications interface (68) configured to communicate with the digital media recorder (24) and a controller (60) connected to the communication interface. The controller receives (310) a request for alternate advertisements to be presented to a user by the digital media recorder in association with digital media content, the request comprising at least one of a program identifier and a user identifier. The controller selects (314) alternate advertisements for presentation to the user by the digital media recorder in association with the digital media content based on at least one of the program identifier and the user identifier; and provides (320) information to the digital media recorder to enable the digital media recorder to obtain the selected alternate advertisements for presentation to the user in association with recorded digital media content.