In-stream video advertising using a user-choice-based ad unit

摘要

A choice-based ad unit format wherein a user chooses his or her pre-roll ad or can choose to wait for the main content to load. Once the video advertisement selected loads, the user can then choose to skip the ad or view the entire ad experience. Preferably, the ad viewing experience is integrated with a site to enable the ad unit to have unlimited access to in-stream inventory that is otherwise available from the site.