Systems, methods and media are provided for customer relationship development. In an example embodiment, a computer -implemented method comprises causing display in a user interface, of one or more options in relation to a creation, by a user, of a virtual version of a physical system or service, and receiving specifications, in response to the displayed one or more options, from the user in relation the creation of the virtual system or service. In response to the received instructions, the virtual version of the physical system or service is created. In the virtual version of the physical system or service, a real-world operation of the physical system or service is simulated for the user.
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