METHOD, SYSTEM AND TERMINAL FOR ACQUIRING ELECTRONIC SERVICE GUIDE INFORMATION OF MOBILE PHONE TV

摘要

The present invention provides a method for acquiring electronic service guide(ESG) information of a mobile phone TV, including: after encapsulating the ESGinformation into a multimedia message, the network side sends the multimediamessage to a mobile phone TV terminal. The present invention also provides asystem for acquiring the ESG information of a mobile phone TV, and the systemisused for sending a multimedia message to a mobile phone TV terminal afterencapsulating the ESG information into the multimedia message. The presentinvention also provides a mobile phone TV terminal, which is used forreceiving themultimedia message from the multimedia message center and acquiring the ESGinformation from the multimedia message. The method for acquiring the ESGinformation as provided in the present invention allows the terminal to beable to quicklyacquire the ESG information in real time by sending the ESG information viathemultimedia message, thereby enhancing user experience.