Mobile TV Services Provision Scenarios — Implications of Spectrum and Audiovisual Policies in the Development of Mobile TV Market in Europe

摘要

The objective of this article is to review and analyse the proposals made by the European Commission on spectrum management under the eCommunications framework and the TV Without Frontiers reviews in order to present their implications for the development and adoption of mobile TV in Europe, highlighting the importance of spectrum and audiovisual policies as enablers of future businesses around spectrum usage and multimedia services. The article then goes on to examine the business opportunities that the proposed changes offer to the industry, presenting the different business scenarios that could arise as a consequence of the reviews and their implications for mobile and multimedia services value chains and involved agents strategies. The overall objective is to present the different options allowed by the varying policies and explore them to understand how the future mobile TV industry could be developed in Europe.