DEVICE AND METHOD FOR MANAGING EXPOSURE ORDER OF ADVERTISEMENT LINKED TO LOCATION OF CLIENT

摘要

Provided is a device and method for managing the exposure order of an advertisement linked to the location of a client. Since a distance-bidding device which exposes an advertisement provided by an advertiser to a connected client adds a bid-based advertisement ranking determined in order of advertisement unit price by bidding for the advertisement received from the advertiser to a distance-based advertisement ranking determined on the basis of a position of the connected client such as a wired or wireless computer, a cellular phone, a smart phone, an IPTV, a set-top box, various terminals or the like, even an advertiser of a low bidding advertisement ranking may place an advertisement in a specific region