ADVERTISEMENT EXPOSURE ORDER MANAGEMENT DEVICE CAPABLE OF IMPROVING THE EFFICIENCY OF ADVERTISEMENT EFFECTS BY CONNECTING TO THE LOCATION OF A CLIENT AND A MANAGEMENT METHOD THEREOF

摘要

PURPOSE: An advertisement exposure order management device and a management method thereof are provided to execute a sensible advertisement for an advertiser by calculating street advertisement rankings and bidding advertisement rankings.;CONSTITUTION: An advertisement registration module stores information for an advertiser in an advertisement database (DB) (S31). The advertisement registration module stores information for an advertisement location in the advertisement DB (S32). When advertisement costs are deposited from an advertiser who registers an advertisement, the advertisement costs are stored in the account DB of the advertiser (S33). A bidding advertisement ranking management module stores the advertisement cost in a bidding advertisement ranking DB (S34). When a client is connected, a client location confirmation module confirms the location information of the connected client (S35). A street advertisement ranking determination module stores street advertisement rankings in a street advertisement ranking DB based on the location of the client (S36). The street advertisement ranking determination module stores final advertisement rankings in a final advertisement ranking DB by calculating the bidding advertisement rankings and the street advertisement rankings (S37). An advertisement exposure module exposes advertisements to the connected clients according to advertisement rankings (S38). Advertisement costs are calculated from an advertiser account which is stored in the account DB when the advertisement is exposed or selected (S39).;COPYRIGHT KIPO 2013;[Reference numerals] (AA) Start; (BB) End; (S31) Store information about an advertiser; (S32) Register a candidate location and the details of an advertisement; (S33) Ask the advertiser to deposit the advertisement cost; (S34) Determine a bidding advertisement ranking regarding the advertisement's bidding ranking; (S35) Identify a client's access location; (S36) Determine an advertisement area's street advertisement ranking with the client's location a reference; (S37) Determine a distance-bidding coupling advertisement level at which the final bidding, the final advertisement exposure ranking, and a distance interacts after summing up the bidding advertisement ranking and the street advertisement ranking; (S38) Expose the advertisement to the accessed client according to the street bidding advertisement ranking; (S39) Settle the cost for exposing the advertisement or of the number of the advertisement clicked