ADVERTISEMENT DISTRIBUTION MANAGEMENT DEVICE, ADVERTISEMENT DISTRIBUTION MANAGEMENT METHOD, AND NON-TRANSITORY COMPUTER READABLE STORAGE MEDIUM

摘要

An advertisement distribution management device according to the present resent invention includes an acquiring unit, a determination unit, and a sending unit. The acquiring unit acquires, for each number of advertisement requests sent to an advertisement distribution device per unit time, a profit expected value of advertising content that is distributed by the advertisement distribution device in accordance with the advertisement requests. The determination unit determines, on the basis of the profit expected value acquired by the acquiring unit, the number of allocations of the advertisement requests to be allocated to the advertisement distribution device. The sending unit sends, on the basis of the number of allocations determined by the determination unit, a new advertisement request to the advertisement distribution device. Consequently, the advertisement distribution management device can improve the profit obtained from the distribution of the advertising content.