Apparatus for managing purchase, method for management of purchase, purchase management program and storage medium. The present invention relates to a device for management of purchase (1) that notifies a user target that bought a first item on the next point of purchase.The apparatus (1) may be referring to a DB of the history of the purchase (20) by associating the user ID and the records of the history of the purchase, and a DB of the item (21) by associating the item ID and the ID of the category.The apparatus (1) acquires the user ID of a user's target dB of the history of purchase (20), specific to a category using the ID of the category of the category to which the first item belongs.Calculates a range of purchase of items belonging to the category based on the record of the history of the purchase specified using the ID of the target usuu00e1ro among records of the history of the purchase of items belonging to the category, and estimates a range of the purchase of the first item based on the interval The purchase is calculated.The interval of the purchase of the first item without a history of purchase can be thus estimated based on the history of the purchase is known.
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