The present invention provides esthetic marketing system using face-only photographic booth and its marketing methods in the aesthetic field, which drive customers spontaneous interest and deliver effective marketing. The esthetic marketing system using face-only photographic booth (1) according to the present invention consists of customer management server (15), beacon (11), NFC (13), and face-only photographic booth (20), and is installed in the customer management server which owns a customer management database and the esthetics shop. By being equipped with a beacon which provides information when a mobile device approaches within service area, personal information is registered through the mobile device, and transmitted or received via NFC(Near Field Communication), so that skin conditions can be checked, and photographs and data can be stored and managed in linkage with customer management server, and an esthetic related information can be provided to the customer by setting up a face-only photographic booth connected to the internet. The esthetic marketing method using face-only photographic booth comprises pushing data with a beacon (11), storing information of customers who provided their personal information into in a database via customer management server, providing information of customers with significant skin improvements who originally had similar conditions, based on test results, to provide the improving effects of that esthetic shop (1)s skin care, in a practical manner, and additionally providing event information through SNS later, to allow the shop to be exposed and to manage new customers continuously via viral marketing.
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