The present invention provides an aesthetic marketing system using a facial photographing booth in an aesthetic field that induces customers' voluntary interest and provides effective marketing, and a marketing method using the same. The aesthetic marketing system 1 using the facial photographing booth according to the present invention comprises a customer management server 15, a beacon 11, an NFC 13 and a face photographing booth 20, It is installed in the customer management server and the aesthetic company. When the mobile device is accessed within the service area, beacons are provided to provide information, so that personal information is registered through the mobile device, information is transmitted and received through Near Field Communication (NFC) It is equipped with a booth for face photographing, which is connected with the internet, to store and manage the photographs and materials that are linked with the customer management server, to provide the results related to the aesthetics to customers, and aesthetic marketing The method includes pushing information to the beacon (11) and transmitting information of a customer providing personal information to a database Based on the test results, the aestheticians (1) provide more realistic effects for improving the skin treatment by presenting the information of the customers who noticeably improved their skin with similar symptoms, It also enables the company to be exposed through viral marketing and to continuously manage new customers.
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