Method and system for creating a data-driven attribution model that assigns attribution achievements to multiple events

摘要

Disclosed are methods and systems for providing and displaying attribution data associated with one or more events. The processor identifies a channel from a path that includes an event corresponding to position data that identifies a position along the path where the event occurred. The processor determines the attribution achievement assigned to each event included in the path corresponding to the channel. The processor determines the number of attribution achievements assigned to the channel. The processor identifies a plurality of event-position pairs from the path. Each event-position pair corresponds to each channel and corresponds to an event performed at each position of the corresponding plurality of paths. The processor determines a weight for each identified event-position pair based on the collection of attribution achievements assigned to the event to which the event-position pair corresponds. The processor provides and displays a visual object that includes an indicator that displays the determined weight.