COMPUTER BASED METHOD AND COMPUTER SYSTEM FOR PARTICIPATING IN AN INTERNET LOTTERY DURING A SALES TRANSACTION

摘要

A method for executing a purchase of buyer from a seller, wherein the at least one purchased article is stored in an electronic data base of the seller with an article data set and with an article price on a computer unit and the buyer can receive a bonus from the seller for the purchase wherein the bonus is advantageously determined through a lottery and credited towards a current purchase or a subsequent purchase. Alternatively the bonus can also be granted as a coupon or as a credit. It is a prerequisite for participating in the lottery that at least one commercial message is received and viewed wherein the online marketing platform is networked with the online sales platform. The invention furthermore relates to a computer program product with program code devices for performing the sponsored sales execution.