System and method for an affinity capture, user feedback and affinity analysis

摘要

Various affinity systems and methods are provided to enable the capture of unique end-to-end purchase information. In some embodiments, the data collected through affinity systems and methods can be used to develop insights into the purchase making decision processes of users at any point of a shopping experience. The systems can host interaction platforms to facilitate the exchange of information, opinion, and/or suggestions on products, recommendations, and/or opinions. Further embodiments provide analysis of the captured data to derive insights regarding the appeal of products/services and the qualitative opinions of the users about the products/services.