METHOD AND DEVICE FOR THE TARGETED CONVEYING OF INFORMATION TO CUSTOMERS USING COOKING APPLIANCES AND/OR TO COOKING APPLIANCES OF A COOKING APPLIANCE MANUFACTURER

摘要

The invention relates to a method for the targeted conveying of information (IV1 to IV3) to individuals (K1-K3, M, W) using cooking appliances (GG1A, GG1B) and/or to at least one cooking appliance (GG2; GG3) of a cooking appliance manufacturer (GGH), said method having the following method steps: - determining (B1 to B3) by the cooking appliance manufacturer (GGH) the usage behaviour (NV1) of the customer(s) (K) and/or the operating behaviour (NV2, NV3) of the cooking appliance(s) (GG2; GG3) and/or transferring to the cooking appliance manufacturer (GGH) the usage behaviour (NV1) of the individual(s) (K1-K3, M, W) and/or the operating behaviour (NV2, NV3) of the cooking appliance(s) (GG2; GG3); - saving (SP) at the cooking appliance manufacturer (GGH) the determined usage behaviours (NV1) of the customer (K) or the operating behaviour (NV2, NV3) of the cooking appliance(s) (GG2, GG3); - receiving (EKP1, EKP2) information sent by cooperation partners (KP1, KP2) of the cooking appliance manufacturer (GGH) and/or receiving information established internally at the business (Ebintern1, 2); - evaluating (A) by the cooking appliance manufacturer (GGH) the received information taking into consideration the saved usage or operating behaviour (NV1, NV2 or NV3) to determine which of the items of received information and/or information established internally at the business could be of interest for which individuals (K1-K3, M, W) or for which cooking appliance (GG2, GG3); and conveying (IV1, IV2 or IV3) the determined information of potential interest to the corresponding individual(s) (K1-K3, M, W) and/or to the corresponding cooking appliance (GG2 or GG3).