Method and device for the targeted conveying of information to customers using cooking appliances and/or to cooking appliances of a cooking appliance manufacturer

摘要

The invention relates to a method for the targeted conveying of information (IV1 to IV3) to individuals (K1-K3, M, W) using cooking appliances (GG1A, GG1B) and/or to at least one cooking appliance (GG2; GG3) of a cooking appliance manufacturer (GGH), said method having the following method steps: - determining (B1 to B3) by the cooking appliance manufacturer (GGH) the usage behaviour (NV1) of the customer(s) (K) and/or the operating behaviour (NV2, NV3) of the cooking appliance(s) (GG2; GG3) and/or transferring to the cooking appliance manufacturer (GGH) the usage behaviour (NV1) of the individual(s) (K1-K3, M, W) and/or the operating behaviour (NV2, NV3) of the cooking appliance(s) (GG2; GG3); - saving (SP) at the cooking appliance manufacturer (GGH) the determined usage behaviours (NV1) of the customer (K) or the operating behaviour (NV2, NV3) of the cooking appliance(s) (GG2, GG3); - receiving (E