TRANSMISSION OF MESSAGES BASED ON THE OCCURRENCE OF WORKFLOW EVENTS AND THE OUTPUT OF PROPENSITY MODELS IDENTIFYING A FUTURE FINANCIAL REQUIREMENT

摘要

A method for transmitting messages based on the occurrence of workflow events and the output of propensity models identifying a future financial requirement. The method includes generating, based on a propensity model score of a business entity, a classification of a future financial requirement of the business entity. Also, the method includes determining that the classification of the future financial requirement of the business entity meets a financial requirement threshold. Further, the method includes determining, using data of the business entity, that an aspect of the business entity meets a business activity threshold. Moreover, the method includes detecting that a workflow event has occurred on a platform utilized by the business entity. Still yet, the method includes, in response to the determination that the workflow event has occurred, transmitting a message to a user of the business entity.