A content determination system for operating a space for experiencing interactive crowd participation content comprises: a pre-experience physical feature detection unit for detecting physical features of an experiencer who wants to enter an experience space for experiencing an interactive content; an environmental conditions detection unit for detecting the environmental conditions of the experience space; a post-experience physical feature detection unit for detecting physical features of the experiencer who has experienced the content in the experience space; a pre-experience emotion processing unit for generating pre-experience emotion information of the experiencer based on the physical features detected by the pre-experience physical feature detection unit; an environmental conditions processing unit for generating environmental conditions information based on the environmental conditions detected by the environmental conditions detection unit; a post-experience emotion processing unit for generating post-experience emotion information of the experiencer based on the physical features detected by the post-experience physical feature detection unit; and a content processing unit for determining an optimum content that can cause a particular emotion of the experiencer, using the pre-experience emotion information of the experiencer and the environmental conditions information, by means of a neural network method.
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