Embodiments are directed to systems, apparatuses and methods for personalizing marketing materials such as video brochures. In one scenario, an electronic marketing apparatus is provided which includes a battery, an electronic display device powered by the battery, and a housing. One window is cut into the housing which allows the electronic display to be seen through at least a portion of the housing. A second window provides a view of an insert in the housing that is printed using a commodity printer. A method is also provided for personalizing marketing materials. The method includes printing a custom design on an insert using a commodity printer, cutting out at least a portion of the insert, arranging the cut out portion of the insert to show through a die cut window of the video brochure, and adhering the cut out portion of the insert to the video brochure in the arranged position.
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