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Active prediction of diverse search intent based upon user browsing behavior

机译:根据用户浏览行为主动预测各种搜索意图

摘要

Many search engines attempt to understand and predict a user's search intent after the submission of search queries. Predicting search intent allows search engines to tailor search results to particular information needs of the user. Unfortunately, current techniques passively predict search intent after a query is submitted. Accordingly, one or more systems and/or techniques for actively predicting search intent from user browsing behavior data are disclosed herein. For example, search patterns of a user browsing a web page and shortly thereafter performing a query may be extracted from user browsing behavior. Queries within the search patterns may be ranked based upon a search trigger likelihood that content of the web page motivated the user to perform the query. In this way, query suggestions having a high search trigger likelihood and a diverse range of topics may be generated and/or presented to users of the web page.
机译:在提交搜索查询之后,许多搜索引擎试图理解和预测用户的搜索意图。预测搜索意图使搜索引擎可以根据用户的特定信息需求定制搜索结果。不幸的是,当前技术在提交查询后被动地预测搜索意图。因此,本文公开了一种或多种用于从用户浏览行为数据主动预测搜索意图的系统和/或技术。例如,可以从用户浏览行为中提取用户浏览网页并且此后不久执行查询的搜索模式。可以基于网页的内容激励用户执行查询的搜索触发可能性来对搜索模式内的查询进行排名。以这种方式,可以产生和/或将具有高搜索触发可能性和主题范围的主题的查询建议和/或呈现给网页的用户。

著录项

  • 公开/公告号US10204163B2

    专利类型

  • 公开/公告日2019-02-12

    原文格式PDF

  • 申请/专利权人 BIN GAO;TIE-YAN LIU;

    申请/专利号US20100762423

  • 发明设计人 TIE-YAN LIU;BIN GAO;

    申请日2010-04-19

  • 分类号G06F17/30;

  • 国家 US

  • 入库时间 2022-08-21 12:13:28

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