A printer has a print unit that prints bidirectionally on a print medium; and an adjustment unit that prints, by the print unit, in contrast with each other on a second print medium, a first direction print image generated using first direction color conversion information for a first print medium, and a second direction print image generated using second direction color conversion information for a second print medium; the second direction color conversion information for the second print medium being second direction color conversion information for the first print medium that was adjusted.
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