A system, method, and computer-readable medium are disclosed for performing a cross platform reward exchange marketplace operation, comprising: creating a cross platform rewards account within a cross platform reward exchange marketplace; transferring a reward from a first entertainment system to the cross platform rewards account; placing the reward up for auction via the cross platform reward exchange marketplace; enabling monitoring of bids relating to the reward up for auction; accepting one of the plurality of bids relating to the reward up for auction; and, performing an exchange transaction via the cross platform reward exchange marketplace, the exchange transaction exchanging the reward up for auction and the one of the plurality of bids.
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