One embodiment provides a method, including: identifying a target farmer having a farm producing a crop; receiving at least one target farmer input related to at least one of: (i) a growing condition of the crop of the target farmer and (ii) a characteristic of the crop; receiving, from each of the plurality of other farmers, additional input; validating the at least one target farmer input by comparing the at least one target farmer input to the additional inputs; generating a reliability score for the target farmer; and producing a ranking for the target farmer with respect to the plurality of other farmers.
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