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Managing employee customer service interpersonal exchanges in the hospitality industry: a New Zealand hotel case study

机译:管理员工客户服务酒店业的人际交流:新西兰酒店案例研究

摘要

The continued growth of service industries and the development of the experience economy has highlighted the need for employees to have extensive social and interpersonal skills. The need for employee interpersonal skills is further emphasised by the extensive interaction between employees and customers, during the provision of customer service, in full service hotels. Despite the heterogeneous nature of the customer service environment, management expect that a consistent level of service will be maintained, while customers desire a unique experience that meets or exceeds their individual expectations. To ensure that both the needs of the organisation and customers are consistently met, management control of employee actions and behaviours is required.The aim of this study was to identify how hotel organisations and managers control employee interpersonal interactions with customers. The research also sought to identify the interpersonal and emotional capabilities employers require from employees to meet the needs of customers and present the desired corporate image. A qualitative, case study, research methodology was applied to understand the expectations of managers, the issues concerning managing employee interactions with customers, perceptions of employee capabilities, and beliefs about current management control strategies in a hotel environment. The research was conducted at four hotel properties belonging to one international hotel group. The data gathering methods included semi-structured interviews, documentation review and field notes.The research concluded that effective alignment of employee and management goal congruence first requires the alignment of managers' goals to the organisation. To ensure management's expectations, customers' expectations and employee actions and behaviours are aligned, management must also have a sound understanding of the organisation's brand and desired image. Cultural and social control mechanisms were found to be important, as they provided a consistent method of aligning employees' behaviour with the goals and expectations of management. The development of social cohesion and norms, through serial and investiture socialisation mechanisms, also helped to create self-managing teams that reinforced the goals of management. The study suggests that, due to the increasing diversity of the stakeholders' views and goals, some of the traditional management perspectives of hospitality may need to change to meet the needs of contemporary employees.
机译:服务业的持续增长和体验经济的发展凸显了员工必须具有广泛的社交和人际交往能力。在提供全方位服务的酒店中,在提供客户服务期间,员工与客户之间的广泛互动进一步强调了员工的人际交往能力。尽管客户服务环境具有不同的性质,但是管理层希望能够保持一致的服务水平,而客户则希望能够达到或超过其个人期望的独特体验。为了确保组织和客户的需求都得到满足,需要对员工的行为和行为进行管理控制。本研究的目的是确定酒店组织和经理如何控制员工与客户之间的人际互动。该研究还试图确定雇主需要满足员工需求的人际关系和情感能力,以满足客户的需求并展现所需的企业形象。采用定性,案例研究和研究方法,以了解管理者的期望,与管理员工与客户的互动有关的问题,对员工能力的看法以及对酒店环境中当前管理控制策略的看法。该研究是在一个国际酒店集团的四家酒店进行的。数据收集方法包括半结构化访谈,文档审查和现场笔记。研究得出结论,要使员工和管理目标完全一致,首先要使管理人员的目标与组织保持一致。为了确保管理层的期望,客户的期望与员工的行为和行为保持一致,管理层还必须对组织的品牌和期望的形象有深刻的了解。人们发现文化和社会控制机制很重要,因为它们提供了使员工的行为与管理层的目标和期望保持一致的一致方法。通过一系列的和调查性的社会化机制,社会凝聚力和规范的发展也有助于建立自我管理的团队,从而加强管理目标。该研究表明,由于利益相关者的观点和目标日益多样化,可能需要改变一些传统的酒店管理观念,以满足当代员工的需求。

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    Goodsir Warren;

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  • 年度 2008
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