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\u22Body bags ready\u22: print media coverage of avian influenza in Australia

机译:\\准备好手提袋\\:澳大利亚的平面媒体报道禽流感

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摘要

In 2006 the avian influenza A (H5N1) virus received considerable media coverage in Australia, as it did in many other countries. It is often argued that the media sensationalizes health crises, and experts cautioned about the risk of panic as a result of fear of avian influenza. The purpose of the present study was to systematically analyze Australian print media coverage of avian influenza in 2006 and to examine whether this coverage served the purpose of informing, rather than alarming, the general public. For the period January 1, 2006 to December 31, 2006, 20 Australian newspaper titles were monitored for coverage of avian influenza. The identified articles were analyzed using aspects of protection motivation theory for theoretical direction to determine whether there were any consistent themes or perspectives in the coverage. A total of 850 articles were identified for analysis. Concerning vulnerability, 46% of articles reported the incidence of human cases, with 24% noting that avian influenza was a potential threat to Australia. The most common severity theme was \u22deadly\u22 with over 50% of mentions, followed by \u22pandemic\u22 with 35%. Only 11% of articles referred to any form of self-protection. We found that a considerable proportion of the articles reporting on avian influenza were framed in a way that had the potential to incite fear and panic amongst the public; the intensity of media coverage reduced over time; and, of particular concern, that there was little media coverage that focused on protective or preventative issues. Whether an influenza pandemic eventuates or not, it is prudent for governments and health authorities to continually develop appropriate resources and strategies to prepare the health system and the general public to respond to current, and future, infectious disease risks.
机译:2006年,与许多其他国家一样,澳大利亚的A型禽流感(H5N1)病毒也受到了媒体的广泛报道。经常有人争辩说,媒体引起了健康危机,专家警告说,担心禽流感会引起恐慌。本研究的目的是系统分析澳大利亚印刷媒体在2006年对禽流感的报道,并检查这种报道是否有助于告知公众,而不是使公众感到震惊。在2006年1月1日至2006年12月31日期间,共监测了20种澳大利亚报纸的禽流感报道。使用保护动机理论的方面对识别出的文章进行分析,以提供理论指导,以确定涵盖范围内是否有一致的主题或观点。共确定850篇文章进行分析。关于脆弱性,有46%的文章报道了人类病例的发生,其中24%的人指出禽流感是对澳大利亚的潜在威胁。最常见的严重性主题是“致命”,提及率超过50%,其次是“大流行”,占35%。只有11%的物品提到任何形式的自我保护。我们发现,在报告禽流感的文章中,相当多的文章都采用了可能引起公众恐惧和恐慌的方式。随着时间的流逝,媒体报道的强度降低了;特别值得关注的是,很少有媒体关注保护性或预防性问题。无论流感大流行是否发生,各国政府和卫生当局应不断开发适当的资源和策略,以使卫生系统和公众做好准备应对当前以及未来的传染病风险。

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