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Voiceless but empowered farmers in corporate supply chains: contradictory imagery and instrumental approach to empowerment

机译:公司供应链中无声但有能力的农民:矛盾的形象和增强能力的工具方法

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摘要

There have been calls for a shift of focus towards the political and power-laden aspects of transitioning towards socially equitable global supply chains. This paper offers an empirically grounded response to these calls from a critical realist stance in the context of global food supply chains. We examine how an imaginary for sustainable farming structured around an instrumental construction of empowerment limits what is viewed as permissible, desirable and possible in global food supply chains. We adopt a multimodal Critical Discourse Analysis (CDA) to examine the sustainable farming imaginary for smallholder farmers constructed by one large organization, Unilever, in a series of videos produced and disseminated on YouTube. We expose the underlying mechanisms of power and marginalization at work within the sustainability imaginary and show how “empowerment” has the potential to create of new dependencies for these farmers. We recontextualize the representations to show that while the imaginary may be commercially feasible, it is less achievable in terms of empowering smallholder farmers.
机译:人们呼吁将重点转移到向社会公平的全球供应链过渡的政治和充满权力的方面。本文针对全球食品供应链中批判现实主义立场提出的这些呼吁提供了基于经验的回应。我们研究了围绕赋权的工具性结构构建的可持续农业的构想如何限制在全球食品供应链中被视为允许,期望和可能的事物。我们采用多模式批判性话语分析(CDA),通过在YouTube上制作和传播的一系列视频,研究由一个大型组织联合利华(Unilever)构建的小农户的可持续农业设想。我们在可持续性想象中揭示了工作中的权力和边缘化的潜在机制,并展示了“授权”如何可能为这些农民创造新的依存关系。我们对这些表述重新进行了语境化处理,以表明尽管该假想方案可能在商业上可行,但在赋予小农户权利方面就​​难以实现。

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