An Agri-food Supply Chain Model to Empower Farmers as Supplier for Modern Retailer Using Corporate Social Responsibility Activities on Deteriorated Product

摘要

In general, small-scale vegetables farmers have to deal with marketing and low selling price problems although they produce good quality of vegetables. The low prices are partly because of the market information asymmetry and the effect of quality deterioration. This paper proposes an agri-food supply chain (ASC) model that involves the corporate social responsibility (CSR) activities to empower the farmers in solving their internal problems. The CSR activities are designed to enhance business skills and to postpone the impact of deterioration. The Farmer Group and/or Cooperative (FGC) should be able to assist its members by marketing directly to the modern retailers (MR). Deterioration time and risk function are also included in the model to calculate the risk faced by the MR. Multi-objectives optimization programming is used to determine the amount and timing of supply, level of farmers training skills, quality improvement target, and the CSR total cost.