The established literature on user website behavior leaves gaps by generally making one of two important assumptions. First, users have often been treated as having homogeneous intent. Second, research has focused either on a single site in isolation or on broader user experiences. To address these gaps, this dissertation invokes the metaphor of location and travel to describe users’ actions on the Web. We approach these topics over the course of three discrete studies. ududIn the first study, we use a laboratory-based experiment to look at users’ movements within individual websites to identify the significant properties and qualities of their within-site travel behavior that should be preferred by website owners. In the second study, we use archival data to infer user intent when transiting into a new website location. In the third and final study, we introduce the idea of online borders and, through an online experiment, use them to explain variance in users' recognition of and willingness to attribute credit to websites.
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机译：有关用户网站行为的现有文献通常通过以下两个重要假设之一来填补空白。首先，经常将用户视为具有同类意图。其次，研究要么集中在单个站点上，要么集中在更广泛的用户体验上。为了解决这些差距，本文引用了位置和旅行的隐喻来描述用户在Web上的操作。我们通过三个离散的研究过程来探讨这些主题。 ud ud在第一项研究中，我们使用基于实验室的实验来查看用户在各个网站中的活动，以识别网站所有者应该优先考虑的其网站内旅行行为的重要属性和质量。在第二项研究中，当过渡到新的网站位置时，我们使用档案数据来推断用户意图。在第三个也是最后一个研究中，我们介绍了在线边界的概念，并通过一个在线实验，用它们来解释用户对网站功劳的认可度和意愿的差异。
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