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THE EFFECT OF SOCIAL MEDIA MARKETING, WORD OF MOUTH, AND EFFECTIVENESS OF ADVERTISING ON BRAND AWARENESS AND INTENTION TO BUY

机译：社交媒体营销，口碑和广告效果对品牌意识和购买意图的影响

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Siti Maria; Tommy Pusriadi; Yundi Permadi Hakim; Dio Caisar Darma;
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THE EFFECT OF SOCIAL MEDIA MARKETING, WORD OF MOUTH, AND EFFECTIVENESS OF ADVERTISING ON BRAND AWARENESS AND INTENTION TO BUY

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