MACHINE LEARNING SYSTEM FINDS UNITS OF INTEREST (UOI) BASED ON KEYWORDS, INTERESTS, AND BRANDS IN SOCIAL MEDIA AUDIENCES FOR THE PURPOSE OF TARGETING DIGITAL ADVERTISEMENTS

摘要

A targeted advertising campaign may be developed by a server that received an identifier for a source resource associated with a social media platform for a digital advertising campaign. Source resources may be URLs and/or URI that provide a location of information stored on the Internet. Often times, the source resource is associated with a social medial platform. The source resource may be accessed and one or more units of interest (UOIs) may be collected therefrom. A UOI and an associated source resource may be associated together as a target audience. A set of target audiences may be generated and provided to a user, who may select one or more of the target audiences for the advertising campaign. The advertising campaign may be run and metrics regarding performance of the advertising campaign may be gathered. These metrics may be used to iteratively improve the advertising campaign.