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Effects of emotions and brand personality on consumer commitment, via the mediating effects of brand trust and attachment

机译：情绪与品牌个性对消费者承诺的影响，通过品牌信任和依恋的调解作用

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Rita Valette-Florence; Pierre Valette-Florence;
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年度 2020
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1. Effects of emotions and brand personality on consumer commitment, via the mediating effects of brand trust and attachment [J] . Valette-Florence Rita, Valette-Florence Pierre Trends in Ecology & Evolution . 2020,第1期

机译：情绪与品牌个性对消费者承诺的影响，通过品牌信任和依恋的调解作用
2. Effects of brand emotions and personality on consumer engagement through the mediating effects of brand confidence and attachment [J] . Valette-Florence Rita, Valette-Florence Pierre Trends in Ecology & Evolution . 2020,第1期

机译：品牌情感与人格对消费者参与的影响通过品牌信心和依恋的调解作用
3. The IMPACT of Brand Personality on Three Relational Variables (Trust, Attachment and Commitment to the Brand) (The Case Study: Kaleh Brand in the City of Arak-Iran) [J] . Advances in Environmental Biology . 2014,第19期

机译：品牌个性对三个关系变量（信任，对品牌的忠诚度和对品牌的承诺）的影响（案例研究：阿拉克-伊朗市的Kaleh品牌）
4. Digital Content by Online Media and Its Effects on Brand Trust, Brand Credibility, Brand Commitment, and Brand Advocacy (Case on Instagram Account Tirto.id) [C] . Muhammad Mukhsin Sultoni, Irwansyah, Ayu Rahma Haninda, IEEE International Conference on Computer and Communication Systems . 2019

机译：在线媒体的数字内容及其对品牌信任度，品牌信誉度，品牌承诺度和品牌拥护度的影响（以Instagram帐户Tirto.id为例）
5. Social media marketing in the hospitality industry: The role of benefits in increasing brand community participation and the impact of participation on consumer trust and commitment toward hotel and restaurant brands [D] . Kang, Juhee 2011

机译：酒店业社交媒体营销：利益在增加品牌社区参与中的作用以及参与对消费者对酒店和餐厅品牌的信任和承诺的影响
6. How Do Different Types of Community Commitment Influence Brand Commitment? The Mediation of Brand Attachment [O] . Ning Zhang, Zhi-min Zhou, Chen-ting Su, -1

机译：不同类型的社区承诺如何影响品牌承诺？品牌依恋的中介
7. Pengaruh Brand Personality Pada Brand Trust, Brand Attachment, Brand Commitment, Dan Brand Loyalty [O] . Sabrina, Yana Anggi, Khoiriyah, Siti 2011

机译：Pengaruh品牌个性Pada品牌信任，品牌依恋，品牌承诺，Dan品牌忠诚度

Effects of emotions and brand personality on consumer commitment, via the mediating effects of brand trust and attachment

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