Enhancing the Coverage of Eldercare Issues by the Print Media

摘要

The purpose of the project was to stimulate greater involvement of print media inaddressing eldercare topics by enhancing its capacity to provide accurate, balanced coverage of aging issues responsive to the information needs of at-risk older people and their families. The objectives were: (1) to create awareness and build support for aging issues with print media organizations through an aggressive networking communications strategy; (2) to provide technical support to print media professionals regarding issues of the at-risk elderly and their caregivers; and (3) to enhance linkages between the print media professionals and aging network organizations as on-going sources for information, stories, and expertise.