Marketing Food to Children and Adolescents. A Review of Industry Expenditures, Activities, and Self Regulation. A Report to Congress. Appendices

摘要

The 44 companies that received the Order to File Special Report (Special Order) are the primary marketers to children and/or adolescents in those food and beverage product categories most frequently advertised to that population. The selection of food categories and recipient companies was based upon a literature review of published studies and trade press reports, an FTC Bureau of Economics study of childrens exposure to food advertising on television, and television exposure data purchased from The Nielsen Company. For most of the selected food categories, the target companies constituted the top television advertisers in programs or time segments where 30% or more of the audience was between the ages of 2 and 17.