Consumer Conceived Attributes of Transportation: An Attitude Study

摘要

The objectives of the University of Maryland Study of Consumer Demand for Transportation were to: Identify the characteristics of an ideal urban passenger transport system as conceived by the consumer, and determine the extent to which consumers consider existing modes to satisfy this ideal. Results are presented of two pilot sample survey studies conducted in the Baltimore and Philadelphia metropolitan areas. A structuring of the importance of system attributes was accomplished for the work trip, the non-work trip, and a composite general ideal system. Eight factors appear salient to consumers in making transport mode decisions; arrayed by importance, they are: Reliability of destination achievement, convenience and comfort, travel time, cost, condition of vehicle, independence and self esteem, congestion, and diversions while in travel. Given present levels of service, consumer satisfaction with public transportation was found to be much farther from the ideal than the private automobile for both trip purposes and is greatest for the non-work trip. (Author)