Consumer Satisfaction with Food Products and Marketing Services

摘要

A nationwide survey was conducted in March 1974 to measure consumer opinions concerning their satisfaction or dissatisfaction with food products, how these are sold in stores, and how well the food industry meets the consumer's demands. Questionnaires were completed by 1,831 households, or 72 percent of the eligible number in the sample. In each household, the person primarily responsible for food buying was interviewed.