Evaluation of Selected Films for Management Training in the Arab World

摘要

The appropriateness and usefulness of 21 Western-produced instructional films used to advance management training in the Arab world are assessed in this report. With some exceptions, the films selected deal with two subjects: supervision and communication. Each film is examined with regard to content (suitability and relevance to Arab managers); the particular action or problem dealt with (replicability in an Arab managerial setting); cultural factors (credibility and acceptability to Arab viewers); training methodology (relevance and impact on trainers); and language and comprehension (understandability to an Arab audience with limited English language proficiency). Of the 21 films, 13 are judged appropriate for an Arab audience. The report concludes that marginal adaptations to existing films, rather than their total acceptance or rejection, is often the wisest course to follow and that films treating other management training subjects should also be evaluated.