Cooperative Marketing of Animal Health Products

摘要

The study was conducted to identify elements that contribute to successful retailing of over-the-counter animal health products by cooperatives. Eight case studies, based on 1986 and 1987 information, were developed representing wide variations in size of business, marketing approach, degree of success, and type of cooperative system. Two represent centralized systems, four represent federated systems, and two represent unaffiliated systems.