Reaching a New Generation — Marketing to Millennials

摘要

In the marketing world, understanding your target audience is crucial to staying ahead of the curve. One group that has entered the spotlight due to their unique buying habits and way of thinking is the Millennial generation.Contrary to popular belief, this generation isn't just a bunch of young adults who play hours of Candy Crush and take hundreds of selfies. Millennials are currently the largest generation with arguably the most purchasing power. They are everyone from 19-year-old college freshmen to 34-year-old business professionals with mortgages and kids. In fact, the majority of the work force will be made up of Millennials by 2015. Composed of 75 million people and more than $1.68 trillion in purchasing power, marketers cannot and should not ignore this group.