Building an audience for airport car parks: Price comparison sites can be used to increase awareness of specific car parks

摘要

Price comparison websites allow shoppers to seek out the best deals when it comes to buying holidays, flights, car insurance and a wide range of goods. Inevitably, there are now price comparison websites for parking. One company specialising in the development of price comparison services for parking is ParkCloud, a UK business which has been providing parking reservation systems since 2008. Initially focusing on airport parking in the UK and Ireland, ParkCloud has expanded its scope to include car parks at ports, train stations and city centres across Europe.