Lessons on setting your business apart from the crowd

摘要

When Michael Simonetta's father Tony first started Perfection Fresh, "we were a tradi-tional wholesaler," he said. "Basically, price was the only difference." Now the company has grown from a Sydney Markets-based operation to one of Australia's best-known marketers of fresh fruit and vegetables. What led the shift? "There was a change in consumer needs," explained Si-monetta, Perfection Fresh's current chief executive officer, during the Agri-Food Innovation Forum, held recently in Toronto, Ontario.And the company decided to capitalize on that change. They discovered that the average consumer is older, ethnically diverse, has more money to spend on food, wants more options, is looking for consistency, is snacking more, cooking less and is time-poor.