Consumers willing to spend more on 'tooth-friendly' chocolate

摘要

RESEARCH conducted by Beneo confirms consumers are hankering after a healthier alternative to sugar-coated chocolate sweets and are willing to pay 10 per cent more for healthier alternatives. The consumer survey looked into the acceptance of and interest in less cariogenic coated chocolate sweets by measuring price sensitivity. With its expertise in developing new confectionery concepts and the non-cariogenic properties of its products containing the functional ingredient, isomaltulose, Beneo is confident that this positive reaction from consumers will lead to 'tooth-friendly' sugar-coated chocolates being brought to market.