Regional Brands Keep FMCG Giants on Their Toes

摘要

If 2001 was a tough year for the Goliaths who dominate the Indian market for fast moving consumer goods (FMCG), 2002 was a harrowing one. For, in addition to a steady shrinkage in demand for most product categories, the traditional market leaders had to contend with a host of regional and local brands, which nipped at their heels and bit of significant market shares. Here's a run-down on the FMCG industry saga over the year 2002.