WOMEN USE THE WEB TO INFLUENCE BEAUTY BUYS

摘要

New research has revealed that young women are increasingly relying on the internet to inform their C&T purchasing decisions. A study by Mediaedgexia's MEC MediaLab, using its online research method DigiFaces, surveyed 18-24 year old women from 11 countries. Efficacy was found to be the key factor in purchasing C&T products and the best, most independent source of this information was found to be online, thanks to the postings of other young women.